WhatsApp Messenger is a freeware and cross-platform instant messaging service for smartphones. It uses the Internet to make voice calls, one to one video calls; send text messages, images, GIF, videos, documents, user location, audio files, phone contacts and voice notes to other users using standard cellular mobile numbers. All data are end-to-end encrypted. It also incorporates a feature called Status, which allows users to upload photos and videos to a 24-hours-lifetime feed that, by default, are visible to all contacts, similar to Snapchat, Facebook and Instagram Stories. The client was created by WhatsApp Inc., based in Mountain View, California, which was acquired by Facebook in February 2014 for approximately US$19.3 billion.By February 2016, WhatsApp had a user base of over one billion, making it the most popular messaging application at the time.
Recently Facebook has introduced a new feature to monetize from popular chat service WhatsApp using strategy similar to its messenger. The management has announced that jackpot buy out of $19 Billion will now make money by charging businesses. Facebook Ads Manager that allows business to buy ads will now have a call to action button, “Send WhatsApp Message”. The new feature will help both the customers and the business by allowing customer and business enter into faster and more authentic sources of interaction.
The popular chat service that was launched in 2008 was free since then until recently it announced the plans to charge businesses. The feature works in a similar way as Facebook Messenger which allow business to buy ads and allow its customer to send inbox messages. Renowned technology blogs spotted the addition into Facebook advertisement code. The addition was similar to that of Facebook Messenger code that allows customer viewing the sponsored ad to send messages.
Facebook’s spokesperson said, “We’re testing a new way for people to start a chat with a business in WhatsApp from a Facebook ad”. He further Said, “This will make it easier for people to connect with businesses that they care about on WhatsApp”. Prior to these announcement, earlier this week, WhatsApp was a completely free service for eight years not even a single ad was on the whatsapp . But recently the company announced introduction to monetize the app by facilitating businesses to customer relationship.
Now Facebook will instead earn from WhatsApp in a way similar to that of its Messenger. Businesses can visit the their Ads Manager and choose from the option of call to action button of “Send WhatsApp Message” to invite customer directly to the chat service. For example, an e-commerce business could buy Facebook ads that start a conversation with its style consulting service on WhatsApp.
This recent feature will help us and it will make sure that there is no spamming or fraud and only verified businesses numbers can become part of the campaign. In fact, only those customer who share willingness can be contacted by the business. The business will be able to get value from data available with chat service client and will result in swift and more personalize customer experience.