Andrew Burnstine – Retail Matters

Google is looking to further integrate artificial intelligence into how people discover and buy products online, including a feature that can complete checkout on a user’s behalf.

The search company announced a set of shopping-related updates at its annual I/O developer conference. Shopping will be a key capability of its new AI mode, which Google plans to roll out to all US users in the coming weeks after testing it in its experimental platform, Search Labs.

AI mode expands the AI-generated overviews Google provides at the top of search results and gives summarized answers to queries rather than lists of links, similar to the AI experiences offered by competitors such as ChatGPT. Shoppers will be able to ask complex questions, such as what pairs well with a particular item or what’s a good travel bag for rainy weather, and the AI will respond with answers and relevant product listings that the shopper can further refine with additional questions.

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