Back to School Shoppers Shift Focus: Value Deals and In-Store Finds Take the Lead

Andrew Burnstine – Retail Matters

Three recent consumer behavior research reports reveal key trends for the back-to-school shopping season. The findings echoed similar reports over the past two weeks that showed shoppers being more price-sensitive due to inflation, which also has households expecting to spend more this year.

Another important find is that when consumers plan to shop, they prefer brick-and-mortar. But it is inflation and its impact on spending that is dominating the consumer mindset.