Andrew Burnstine’s – Retail Matters

It’s now common for athletes to walk in fashion shows, front brand campaigns and work as ambassadors for luxury houses.

Brands increasingly seek to work with athletes from niche sports, with fewer pre-existing brand deals.

But partnering with athletes comes with challenges, such as their ever-changing schedules and fans’ perceptions of what they should and shouldn’t do with their free time.

 

Andrew Burnstine Retail Matters Studio

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