Andrew Burnstine – Retail Matters
The nearly 200-year-old department store Lord & Taylor is coming back to life, albeit with an entirely different business model.
Next year, the new owners of Lord & Taylor — an entity named Regal Brands Global — will unveil a website using the name of the storied retailer, and offer designer wares at discounted prices. The inventory will be sourced from distributors.
The e-commerce store will also offer Lord & Taylor-branded products, which will be manufactured by licensees and sold at other retailers as well.
“My idea is to put all these master manufacturers behind the brand to create many different products — womenswear, special occasion dresses, suiting, small leather goods, footwear, and many other categories,” said Sina Yenel, chief brand and strategy officer of Regal Brands Global.
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