Andrew Burnstine – Retail Matters
Near-facsimiles of some of the world’s most popular fashion staples, from Lululemon Athletica’s yoga tights to Hermes International’s handbags, are appearing in closets across China for a fraction of the price.
Known in Chinese as “pingti” and Gen Z shopping parlance as “dupes”, their popularity reflects a backlash against brands among formerly label-loving Chinese shoppers. But they are not cheap counterfeits, either: These local makers sell products at relatively high prices by promising the same quality as top global brands – just without the logos.
That includes items like a 3,200-yuan (S$590) herringbone tweed overcoat from fashion apparel maker Chicjoc, which says it is made from Italian fabrics obtained from a supplier to Prada and Bottega Veneta.
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