Andrew Burnstine – Retail Matters

As pet parents continue to elevate wellness routines and invest in fashion wardrobes for their fur babies, new data from Redecor shows that a majority are also considering their pet’s aesthetic when making home decor choices.

In a consumer survey taken in spring 2024 with more than 7,000 respondents, Redecor, the design simulator that reaches 8 million users globally, found that overall, pets are dominating the home aesthetically. Citing the huge benefits of having a pet at home, consumers told the company that pets have become a major factor in decision-making when decorating a home extending not only to pet furniture but also to general purchases.

 

 

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