Andrew Burnstine – Retail Matters
With fashion and running culture increasingly intersecting, major marathons provide perfect venues for brands to market both performance and lifestyle products to a pool of shoppers willing to spend big on footwear and merch.
Shoppers aren’t just buying for performance but also to signal their place in a community.
Brands parachuting in for a quick cash grab may find themselves rejected, leading many to team with partners involved in local running communities.
If you would like to donate to TNS
Author
00:00
00:00
Download MP3
Thank you Andrew…..