Andrew Burnstine – Retail Matters
Retailers are trying to slow down the shopping experience, adding amenities like VIP lounges and cafes, in hopes that customers linger and buy more coats, bags and other merchandise in store.
While some retailers prioritize speedy in-store visits for time-constrained customers, others want shoppers to hang around and relax, with companies from Canada Goose to Coach owner Tapestry and outlet and open-air shopping center giant Tanger investing in store ambience in a bid to get consumers to stick around and buy more.
The idea is that leisurely shopping translates into higher spending, and brands have been investing in the retail atmosphere for decades in an attempt to keep their shoppers shopping.
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